LOFT’s new Plus segment was launched in Feb 2018. Designed all print collaterals (store signages, invitation card, backdrop, lookbook) and site assets (landing pages, emails, social media banners) for Plus Trunk Show Event that happened on June at Chicago and Seattle in select stores. Also, took digital design lead on creating and concepting all digital assets for the launch and continuation of Plus segment.
LOFT Plus Launch
Digital & Print design
Aug 2017 — 2019