Created and developed digital assets (site landing page, emails, social media banners).
Art director: Samantha Yi
LOFT’s new Plus segment was launched in Feb 2018.
Designed all print collaterals (store signages, invitation card, backdrop, lookbook) and
site assets (landing pages, emails, social media banners) for Plus Trunk Show Event
that happened on June at Chicago and Seattle in select stores.
Also, took digital design lead on creating and concepting all digital assets
for the launch and continuation of Plus segment.
The New+Now event focuses on four up-and-coming trends. Digital designs
are responsible for conveying the look and feel of the current trend.
Art director: Jennifer Krako
For LOFT’s fall style event, select looks are introduced. Digital assets were created
for site landing pages, emails, and media banners. Focused on delivering creative layouts
while maintaining a consistent design element.
Art director: Lucy Halcomb
Branding done for an imaginary chocolate brand called ‘Theobroma’.
Theobromine is a compound found in chocolate that brings positive effects to human bodies.
The logo and branding design started from research of theobromine and extended
to reflect on the scientific concept through using patterns.
A single light bulb packaging created considering the cost and eco-friendliness of material,
production, ink, and shipping arrangement. Based on the structure of the tri-lightbulb,
the triangular strip placed in the center holds the light bulb safely. This light bulb can be
easily taken out by removing the strip from any three sides.
Featured on: The Dieline | Packaging of the World | Package Inspiration | AIGA | Best of Society
A sewing kit packaging designed for Royal Ballet School located in London. The structure
of this kit was inspired by ‘Bridge of Aspiration’ that connects the Opera House to the school.
The delicate twisted shape of the bridge reflects the flexibility and rhythmic of ballet.
The structure was also designed to contain multiple items within a small area.
Featured on: Packaging of the World | Quipsologies | Homespun Magazine
Invisible 4D Theater is an imaginary brand that emphasizes on emotion and experience with the viewers. The concept of the theater’s identity was inspired by the idea of wormhole which is a tube
that connects two separate locations. This idea of a connection reflects what this 4D Theater can do: becoming a bridge between reality and illusion for the viewers.
Still working on it!
